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McLaren MP4-12c HMI

This project included a highly skilled team of engineers and designers working together to create something amazing. There were hardware and software teams around the globe working around the clock.

Executives at Apple said it was the best integration of iTunes UX integration they had seen to date so we must have done something right. 

Such a beautiful machine. 

Designing an infotainment system for such a beautiful machine is an amazing opportunity - and a lot of pressure. We didn't have a lot of time to get something up and running with a tight schedule of just 6 months from concept to launch and you want to do your best work on a car that retails for over $300k USD.

Photo © McLaren